Focus / Challenge: Reflect the good qualities of Target and its private label brand Up & Up. To change the way the products look and communicate to customers that are reliable, economical, essential and valuable.
The concept for this project is the idea of taking a step back and appreciating bits and pieces of small, spontaneous, and magical moments around your everyday life. new monday is a brand valuing your trust and experiences with the products. Using playful spiral graphic patterns and a fun color palette enhancing a fresh look that’s simple and vibrant.
new monday
Packaging Design
2017
Mentors:
Jessica Deseo & Andrew Gibbs
Group project with Julia Kim
Key Attributes
Color Palette
Graphic Pattern
Spirals symbolize the slow reveal of things that are hidden. It can mean growth and evolution.
Logo Sketches
Design Process
