The new identity features the next generation of leaders welcoming both boys and girls to becoming Eagle Scouts. BSA has a three-finger Scout sign that is used when greeting other Scouts and in respect of a national flag. Those fingers stand for the three parts of the Scout Oath portraying strength, power, and protection.
BSA Boy Scouts of America
Brand Identity
2018
Mentor: Fiona Blankenship
Color Palette
Uniforms
Flyers
Environmental Campaigns
Stationery
Social/ Digital Media
Other Applications
Moodboard/ Inspiration
Process
